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Author: lloydbrown

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Stay Informed: April Industry News

Posted on April 7, 2025 by lloydbrown

Tariffs on Chinese Imports The U.S. government implemented a 54% tariff on goods imported from China, effective April 5th. This move has notably affected the ta...

Featured Articles/Meta

Aim Higher: Add Value To Your Thriving Retail Business With Game Production

Posted on January 16, 2025 by lloydbrown

I’m a big proponent of retailers venturing into vertical integration by producing their own product. Each side of this equation–the retail division ...

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Shelf Tactics: How to Organize Your Board Games to Sell More and Look Better

Posted on December 27, 2024 by lloydbrown

Retailers disagree on the best method of displaying board games. The two main methods are 1) arrange everything alphabetically, or 2) organize games by category...

Marketing & Advertising

Holiday Magic in Your Game Store: Decorating Tips to Wow Customers

Posted on December 6, 2024 by lloydbrown

Stores that decorate seasonally generate more sales than stores that don’t decorate. That’s all I need to know about why you should decorate. I like selling gam...

Marketing & Advertising

Win All Year With an Annual Marketing Plan

Posted on November 23, 2024 by lloydbrown

An annual marketing calendar is a tool you create once a year and follow as a guide for your marketing and advertising plans throughout the year. It takes an ho...

Human Resources

Community Knowledge = Sales Growth: How to Hire the Right Team

Posted on November 3, 2024 by lloydbrown

Here’s a short version of my hiring process and how I choose who I hire. The general principles apply to everyone, but the details focus on hourly employees who...

Marketing & Advertising

Supercharge Your Store’s Growth: Proven Event Tactics for Building Loyalty

Posted on October 19, 2024 by lloydbrown

Existing game store owners speak constantly about holding events at the store. We speak about it casually, as if everyone participating in the discussion has th...

Marketing & Advertising

The Ultimate Guide to Picking the Optimal Game Store Location

Posted on October 11, 2024 by lloydbrown

In doing research for clients, I’ve standardized my search criteria somewhat.  Here are the objective things I compare. To find the first three (and sometimes t...

Marketing & Advertising

Psychographic Profiling for Retailers: Unlock Game Store Growth and Sales

Posted on September 26, 2024 by lloydbrown

Wizards of the Coast knows that players tend to fall into three play styles, and it designs cards and sets to cater to these players. They call these players Ti...

Featured Articles

Want to Own More Game Stores? Partner With Me for Low-Cost Growth

Posted on September 17, 2024 by lloydbrown

As I’m developing my new book, Opening a Tabletop Game Store, I’ve realized there’s a strong need for a companion piece: Buying a Tabletop Game Store. In ...

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