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Author: lloydbrown

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Training Employees

Posted on March 28, 2023 by lloydbrown

One of your business goals should be to make yourself redundant. When your store works just fine without you, you’re free to focus your time and effort on growi...

Marketing & Advertising

Local Market Store Comparison

Posted on February 21, 2023 by lloydbrown

It’s important to conduct an objective, honest analysis of where you stand in your local market. It tells you where you need to improve. It shows you what angle...

Meta

Small Business Community Impact

Posted on February 13, 2023 by lloydbrown

What do we mean to the community? I want to assess my company’s value to the local community: how much of my revenue is spent locally, and can I do anything to ...

Meta

Planning for Wizards Premium

Posted on February 3, 2023 by lloydbrown

One of the key questions you must ask yourself when you plan your store is the question of whether to build for the Premium store designation from Wizards of th...

Meta

Domino’s Pizza and FLGS

Posted on January 25, 2023 by lloydbrown

I’ve told the story before of how Domino’s prepared me for my own business. Let me provide a little more detail. Background When I joined the company in 1987, D...

Meta

A New Experiment

Posted on December 8, 2022 by lloydbrown

From before we launched our brick-and-mortar operations in 2013, the plan for Friendly Local Game Store has been the dual development of multiple retail stores ...

Featured Articles/Marketing & Advertising

EDDM Marketing

Posted on June 23, 2013 by lloydbrown

EDDM Marketing The EDDM (Every Door Direct Mail) program is an offer from the post office that allows you to send low-cost marketing pieces to a very specific p...

Featured Articles

After-Action Report: RapierCon

Posted on June 17, 2013 by lloydbrown

Introducing FLGS I’ve learned a lot about game retail since I bought my store. I’ve considered re-entering that arena several times under different ...

Featured Articles

Vertical Integration

Posted on June 10, 2013 by lloydbrown

Don’t stop at one tier of the industry. It’s important to have vision for how you want your company to develop beyond the opening stages. One goal f...

Featured Articles

A New Buying Offer

Posted on June 3, 2013 by lloydbrown

Buy out your competition with their money. In December I attended a trade show in another industry. The atmosphere was very positive overall. One speaker mentio...

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