Local Market Store Comparison
It’s important to conduct an objective, honest analysis of where you stand in your local market. It tells you where you need to improve. It shows you what angle...
Category: Marketing & Advertising
All topics about creating new customers or increasing sales through marketing & advertising
EDDM Marketing
EDDM Marketing The EDDM (Every Door Direct Mail) program is an offer from the post office that allows you to send low-cost marketing pieces to a very specific p...
Newsletters and Avoiding Spam Filters
There’s no point in me repeating what some genius already said (actually, that’s the whole point of my business, but let’s pretend for a minut...
The “High Price” of RPG books
RPG Books Have Gotten Too Expensive I often hear arguments about how people can’t afford to keep buying into new editions of D&D, or they use “rising ...
Making Money at Cons
My new article at rpg.net is up. It talks about finding, planning, and handling your sales at conventions. Cons give you an opportunity to reach those customers...
Free Games
In this week’s upcoming article on The Business of Gaming Retail, I talk about how to get free games–to the tune of over $2,000 a year.