Psychographic Profiling for Retailers: Unlock Game Store Growth and Sales
Wizards of the Coast knows that players tend to fall into three play styles, and it designs cards and sets to cater to these players. They call these players Ti...
Category: Marketing & Advertising
All topics about creating new customers or increasing sales through marketing & advertising
It’s a Beautiful Day In the Neighborhood: Work With Your Community to Increase Everyone’s Sales
Fostering strong relationships with local businesses can significantly enhance your store’s visibility, community engagement, and overall success. By coll...
How Brick-and-Mortar Game Stores Drive Local Economies and Empower Communities
I assess my company’s value on the local community: how much of my revenue is spent locally, and can I do anything to improve it? Labor Obviously, all our emplo...
How to Play In-Store Music Legally Without Extra Costs: A Sound Business Guide
Playing music where customers can hear it provides three main benefits for stores. First, it can support your brand. You can choose a tone that’s peppy, moody, ...
Competitive Analysis: Local Market Store Comparison Guide
It’s important to conduct an objective, honest analysis of where you stand in your local market. It tells you where you need to improve. It shows you what angle...
EDDM Marketing
EDDM Marketing The EDDM (Every Door Direct Mail) program is an offer from the post office that allows you to send low-cost marketing pieces to a very specific p...
Newsletters and Avoiding Spam Filters
There’s no point in me repeating what some genius already said (actually, that’s the whole point of my business, but let’s pretend for a minut...
The “High Price” of RPG books
RPG Books Have Gotten Too Expensive I often hear arguments about how people can’t afford to keep buying into new editions of D&D, or they use “rising ...
Making Money at Cons
My new article at rpg.net is up. It talks about finding, planning, and handling your sales at conventions. Cons give you an opportunity to reach those customers...
Free Games
In this week’s upcoming article on The Business of Gaming Retail, I talk about how to get free games–to the tune of over $2,000 a year.