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Category: Marketing & Advertising

All topics about creating new customers or increasing sales through marketing & advertising

Marketing & Advertising

Local Market Store Comparison

Posted on February 21, 2023 by lloydbrown

It’s important to conduct an objective, honest analysis of where you stand in your local market. It tells you where you need to improve. It shows you what angle...

Featured Articles/Marketing & Advertising

EDDM Marketing

Posted on June 23, 2013 by lloydbrown

EDDM Marketing The EDDM (Every Door Direct Mail) program is an offer from the post office that allows you to send low-cost marketing pieces to a very specific p...

Marketing & Advertising

Newsletters and Avoiding Spam Filters

Posted on November 20, 2012 by lloydbrown

There’s no point in me repeating what some genius already said (actually, that’s the whole point of my business, but let’s pretend for a minut...

Gaming Talk/Marketing & Advertising

The “High Price” of RPG books

Posted on December 31, 2011 by lloydbrown

RPG Books Have Gotten Too Expensive I often hear arguments about how people can’t afford to keep buying into new editions of D&D, or they use “rising ...

Marketing & Advertising/Operations

Making Money at Cons

Posted on September 14, 2011 by lloydbrown

My new article at rpg.net is up. It talks about finding, planning, and handling your sales at conventions. Cons give you an opportunity to reach those customers...

Featured Articles/Marketing & Advertising/Operations

Free Games

Posted on July 10, 2011 by lloydbrown

In this week’s upcoming article on The Business of Gaming Retail, I talk about how to get free games–to the tune of over $2,000 a year.  

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