EDDM Marketing
EDDM Marketing The EDDM (Every Door Direct Mail) program is an offer from the post office that allows you to send low-cost marketing pieces to a very specific p...
Category: Featured Articles
These articles are reprints from RPG.net. They are often updated for current information.
After-Action Report: RapierCon
Introducing FLGS I’ve learned a lot about game retail since I bought my store. I’ve considered re-entering that arena several times under different ...
Vertical Integration
Don’t stop at one tier of the industry. It’s important to have vision for how you want your company to develop beyond the opening stages. One goal f...
A New Buying Offer
Buy out your competition with their money. In December I attended a trade show in another industry. The atmosphere was very positive overall. One speaker mentio...
The 1k Company Revisited
And Updated for Technology Precedent Way back in the Neolithic Age of 1998, Sandy Antunes wrote one of the iconic article on this site, The 1k Company. Technolo...
Stocking vs. Supporting
You can’t support everything. Which games do you support? The decision to support a game versus merely stocking a game has a huge impact on that game’s sa...
The Shoestring Model Revisited
A Second Look at a Bad Idea In The Shoestring Game Store Model , I discussed a business model based on minimal costs and minimal inventory. I also advocated—fir...
Making Money at Conventions, Part II
Sell, Sell, Sell What sells? Different sells. The same old stuff people see every day can sell, but people like to see the unique and different at a con. Cleara...
Making Money at Conventions, Part I
Don’t Fret Over an Empty Store. Profit! Conventions offer you a great opportunity to make new customers, clear out unproductive inventory , and take a bre...
$2000 in Free Merchandise
How do you get it? I’ve heard it said from people who come to the gaming industry from other industries that we enjoy more support from our manufacturers ...