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Author: lloydbrown

Featured Articles

$2000 in Free Merchandise

Posted on April 22, 2013 by lloydbrown

How do you get it? I’ve heard it said from people who come to the gaming industry from other industries that we enjoy more support from our manufacturers ...

Featured Articles

Franchising

Posted on April 8, 2013 by lloydbrown

Opening Stores on Somebody Else’s Dime Franchising your business requires finding a tricky balance. You must offer a service worth paying for. You have to...

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Pricing

Posted on April 5, 2013 by lloydbrown

Your Path to Riches One Dime At a Time One of the things you do when you open your store is price a whole bunch of stuff. Like many things, it’s both easi...

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A Partnership Formed and Dissolved

Posted on April 1, 2013 by lloydbrown

A Partnership Formed and Dissolved A while ago, a prospective store owner contacted me about advice. That happens all the time, especially right after each colu...

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Service From the Ground Up

Posted on March 25, 2013 by lloydbrown

Write it Into Your Business Plan Last month we discussed the benefits of marketing your business from a service-focused approach. Independent retailers often ha...

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Saving For Your Store

Posted on March 11, 2013 by lloydbrown

How Long Does It Take? When I first started this column, I assumed that the more math-intensive discussions would turn off the casual readers. I expected a mix ...

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A Service-Oriented Marketing Strategy

Posted on March 8, 2013 by lloydbrown

What does that mean, anyway? The three main categories on which your business can compete are price, selection, and service. Competing on Price You don’t ...

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Saving Labor

Posted on March 4, 2013 by lloydbrown

A Few More Tricks for Saving Money After inventory, labor is your highest controllable cost. Any dollars you can save on labor translate directly into improved ...

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Demos for Dollars, Part II

Posted on February 25, 2013 by lloydbrown

Demos aren’t your only option for game room activities. Leagues Leagues are a finite periodic event with a competitive element. You require players to play matc...

Featured Articles

Demos for Dollars, Part I

Posted on February 18, 2013 by lloydbrown

The gamble with having a game room is that the increase in gamer activity it generates will encourage more sales than if you filled that space with more merchan...

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