Why We Buy
Why We Buy is not recommended reading. It’s required reading. It’s so central to anything regarding merchandising and product placement that anyone ...
Author: lloydbrown
Just in Case
Disasters and Disasters Averted You might wear a seat belt because your local laws require it. You might also wear one in case you get in a collision. Sure, a h...
Sell from Beginning to End
Inventory Management through a Product’s Life Cycle Most retailers develop skill at selling products on the sales floor. For many, this is part of why they beca...
Newsletters and Avoiding Spam Filters
There’s no point in me repeating what some genius already said (actually, that’s the whole point of my business, but let’s pretend for a minut...
Why Are We Here?
One retailer concern that keeps coming up is the swing of customer purchases moving directly to the manufacturer. Technology allows the manufacturers to reach t...
Think Big
Store Planning for Deep Pockets This column makes certain assumptions about your business model. One of these assumptions concerns the expected sales volume of ...
Choosing Partners
Know Who and Why Whether you’re still in the planning stages or looking for an option to grow your business, one option you might want consider is bringing in a...
Choosing Partners
Know Who and Why Whether you’re still in the planning stages or looking for an option to grow your business, one option you might want consider is bringing in a...
Hands-Off Ownership
Owner, Yes. Operator, No. People often ask me about the concept of opening a game store and keeping their day job. Most often, people in this group have a highe...
The Many Jobs of a Game Retailer
And you thought it was only one When you work for somebody else, you usually have one job. You might be a salesman or an IT professional. The company employs ot...