Why We Buy
Why We Buy is not recommended reading. It’s required reading. It’s so central to anything regarding merchandising and product placement that anyone ...
Category: Uncategorized
Newsletters and Avoiding Spam Filters
There’s no point in me repeating what some genius already said (actually, that’s the whole point of my business, but let’s pretend for a minut...
Why Are We Here?
One retailer concern that keeps coming up is the swing of customer purchases moving directly to the manufacturer. Technology allows the manufacturers to reach t...
Choosing Partners
Know Who and Why Whether you’re still in the planning stages or looking for an option to grow your business, one option you might want consider is bringing in a...
The Flea Market Way
I’ve recently created a truncated form of business plan describing a low-budget way to start a game store. Get inventory, get some fixtures, and focus on ...
Sample Business Plan for Sale
I wrote an abbreviated, non-specialized business plan describing one possible way to open a game store. It’s available as a PDF through Lulu.com. It’...
Lloydwrites is like…
a flight sim for your business.
Game Retailer’s Guide update
This week I’ve been discussing cover design with the publisher, Skirmisher Publishing. I don’t know how long that means before a release date, but i...
Store Resolutions
The latest article on RPG.net is up here. This time, it’s about minor goal-setting for your store, whether you have yet to open or you’ve been aroun...
The “High Price” of RPG books
RPG Books Have Gotten Too Expensive I often hear arguments about how people can’t afford to keep buying into new editions of D&D, or they use “rising ...